Forrester Report: The Multi-channel Marketing Mandate

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Download Forrester Report

Buyers have more choices and opinions to consider than ever before. And you have less time than ever to connect with them.

In addition, buyers are accessing multiple channels from an increasingly diverse array of devices. With mature multichannel marketing strategies that combine web, social and offline channels, marketers are staying engaged with prospective customers to improve the customer experience and increase conversion rates.

This report describes the 4 levels of multichannel maturity:

•   Channel Entropy
•   Channel Independence
•   Multichannel Integration
•   Multichannel Engagement

Use this report as a reference point for your digital marketing evolution and task prioritization.



Reaching today's customers requires increasingly sophisticated engagement

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This white paper is sponsored by Sitecore.