e-book

Digital Experience Leaders 2016

Vision, Strategy & Culture in the Digital Customer Experience Landscape

DX Survey Today's data and technology can provide businesses with an unpredecdented opportunity to know and meet customer needs. But with this opportunity comes a mandate: if your old processes and approaches aren’t working, you must leave them behind.

That mandate, however, is easier said than done.

In this e-book you will find advice from a range of digital experience experts, covering the strategies, the processes and technology that underlies the delivery of superlative digital experiences.



This e-book includes:

  • How narratives provide a critical foundation for digital experiences
  • Machine learning and prescriptive analytics as a way to help redesign the customer experience
  • Why customer-centricity is causing a culture change in how businesses act and organize

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This e-book is sponsored by censhare, Cxense & OpenText