How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP
How a holistic view of the customer can drive customer loyalty and retention
Lids is a leading retailer of athletic hats and apparel. With over 1,200 stores across the United States, Canada, and Puerto Rico, their customer base is passionate about sports and premium headwear. With over 85% of revenue coming from stores, Lids needed a way to unify store and ecommerce data, and understand customers across online and offline channels.
Using a customer data platform, Lids unified store, email, loyalty and ecommerce data into a cleansed, deduped single customer view.
Join CMSWire, Wendy Mudis, VP of Marketing at Lids, and Karen Wood, Sr. Director of Product Marketing at Acquia, for a live, hour long webinar as they share Lids’ customer relationship journey and how the right CDP kept their business moving forward.
This webinar on-demand covers: