4 Trends Shaping the Future of Content

The way to appeal to any audience is to serve them the content they need at the time and place of their choosing.

Companies will have the ability to reach many more consumers than ever before, as distributing content across increasing numbers of channels continues to become easier, faster and cheaper.

The challenge is continuing to build on the right foundations to capitalize on this access to new potential audiences while continuing to satisfy the needs of your existing content consumers.

This e-book draws on in-depth conversations with WoodWing customers, partners and executives, while sharing their thoughts, advice and insights on four future trends.

What's inside:

• How to appeal to and interact with multiple content audiences
  
• How to monetize content in a world where free content is the norm
  
• How to rethink content team roles and partner relationships
  
• How to benefit from and take advantage of emerging content technologies