Social marketing in online communities is about creating mutual value by fulfilling your customers' wants and needs while adding value for your company.
The brands who are most successful in their social marketing efforts are those who have narrowed in on the right mix of content, interaction and design that keeps their communities growing.
These succesful reference points have created communities that help increase sales, promote positive word of mouth, create new ideas and achieve a positive customer experience through out the customer life cycle.
Download this eBook and see examples of organizations that really understand community management.
This content is sponsored by Telligent.