5 Ways To Level Up Your Personalization Strategy in 2024
How a Customer Data Platform helps get you there
It’s 2024, personalization is more than tailoring a welcome message on your homepage. It’s about tailoring customer experiences to drive maximum impact — both for your customers and your bottom line.
Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition. This is where customer data is advantageous. But understanding how and when to apply that data can be challenging.
Join us to learn how to apply customer data to your personalization strategy in 2024.
Here's what's on the agenda:
- The power of customer data in personalization
- Types of customer data
- Five ways to apply customer data to your personalization strategy
- Executing effective market implementation
Meet our speakers:
Bryant Shea, Director of Product Marketing, Acquia Inc.
Scott Breitenother, Chief Data Officer, Brooklyn Data Co.
View the Recording:
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Webinar On-Demand Sponsored By
Acquia empowers thousands of the world’s most ambitious brands to create digital customer experiences. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. www.acquia.com