Navigating the Sea of Sameness: Your Blueprint for Unique Content in an AI World


Navigating the Sea of Sameness: Your Blueprint for Unique Content in an AI World

AI is revolutionizing content creation for marketers. In a year of doing more with less, AI empowers faster content production. However, breaking through the noise remains a challenge as AI-generated content often lacks creativity and originality.

Join Velir and Optimizely to uncover the secrets to navigating the sea of sameness as more teams lean on AI for content ideas and generation. Learn strategies to make your content stand out without compromising speed or quality. From mastering the content lifecycle to efficient processes and incorporating AI checkpoints, this webinar is your guide to unique and impactful content.

Here's what's on the agenda:

  • How to build a strong content foundation that enables speed and a focus on content amplification
  • How to create a single source of truth for content
  • How to create your checklist for managing AI-generated content in your marketing strategy


Meet our speakers:
Jill Grozalsky Roberson, VP, Digital Marketing at Velir
Deane Barker, Global Director, Content Management at Optimizely