Mastering Marketing Strategy Change: Insights from Digital Marketing Leaders

In this 60-minute webinar, you'll gain firsthand insights from industry marketing leaders as they share their experiences navigating the challenges of executing a major marketing strategy change and achieving success.

This session will help you whether you're navigating a change in marketing strategy connected to a new product or service offering, targeting a new segment in your industry, moving from B2B to D2C or adapting to changing customer behavior.

Join us as we share best practices in digital marketing during these major changes. Gain insights into real-world marketing strategies employed by industry leaders and learn valuable lessons to avoid common pitfalls.

Learning Points:

• Peer insights: strategic shifts in digital marketing.
• Key triggers, analytics and metrics for strategic guidance.
• Internal alignment: marketing, sales and operations synergy.
• Common challenges and pitfalls in digital strategy shifts.

Speakers:

• Charnjiv Brar, Digital Platforms Director at Acrisure  
• Steve Lamensdorf, SVP, Customer Experience at Icreon 
• Rick Bauer, Sitecore Global Director of Customer Transformation

Register now to hear from our esteemed speakers and gain valuable lessons for navigating major marketing strategy changes.