Mastering Marketing Strategy Change: Insights from Digital Marketing Leaders

In this 60-minute webinar, you'll gain firsthand insights from industry marketing leaders as they share their experiences navigating the challenges of executing a major marketing strategy change and achieving success.
This session will help you whether you're navigating a change in marketing strategy connected to a new product or service offering, targeting a new segment in your industry, moving from B2B to D2C or adapting to changing customer behavior.
Join us as we share best practices in digital marketing during these major changes. Gain insights into real-world marketing strategies employed by industry leaders and learn valuable lessons to avoid common pitfalls.
Learning Points:
- Peer insights: strategic shifts in digital marketing.
- Key triggers, analytics and metrics for strategic guidance.
- Internal alignment: marketing, sales and operations synergy.
- Common challenges and pitfalls in digital strategy shifts.
Speakers:
- Charnjiv Brar, Digital Platforms Director at Acrisure
- Steve Lamensdorf, SVP, Customer Experience at Icreon
- Rick Bauer, Sitecore Global Director of Customer Transformation
Register now to hear from our esteemed speakers and gain valuable lessons for navigating major marketing strategy changes.
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Webinar On-Demand Sponsored By

Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.
Experience more at sitecore.com
Founded in 2000 and headquartered in New York City, Icreon’s global capabilities expand across North America, Europe, and Asia. With hundreds of digital experience and technology experts, Icreon is a leading digital transformation agency providing organizations with digital strategy consulting, design, and engineering services at scale. Fortune 500 companies, growing brands, and non-profits partner with Icreon to enable their next phase of growth through digital.
Learn more at icreon.com