The Intersection of DAM, DEI and the Future of Branding
In today's world, a strong Diversity, Equity and Inclusion (DEI) strategy can completely transform customer engagement. Inclusive marketing deepens connections, fosters loyalty and increases revenue. Yet, balancing DEI with managing over 250,000 images is challenging.
Join our panel of top industry leaders and gain valuable insights on enhancing creative strategies with DEI and efficiently handling a vast digital asset library.
Key Takeaways:
- Understanding DEI's Role in Modern Branding: Gain insights into the importance of Diversity, Equity and Inclusion in today's branding landingscape, how it can be a differentiating factor for retail brands.
- Leveraging Diverse Assets for Enhanced Customer Engagement: Discover the tangible benefits of incorporating diverse and inclusive assets in marketing campaigns, and learn strategies to authenically connect with broader audiences.
- Measuring the Impact of DEI Initiatives: Understanding key metrics and methodologies to evaluate the ROI of DEI-focused marketing efforts, and how these can drive both brand loyalty and business growth.
Miryem Samih, Product Marketing Manager, Acquia
Jill Roberson, Vice President of Digital Marketing, Velir
Samantha Woolf, Founder of Official Partner
Sylvan Guo, Co-founder of Hue
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Webinar On-Demand Sponsored By
Acquia empowers thousands of the world’s most ambitious brands to create digital customer experiences. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.
Learn more at www.acquia.com