How Personalization & Privacy Build Long-Term Profitable Customers

Leveraging the double-edge sword of customer data and not getting cut

The death of the third party cookie is forcing companies to rethink digital marketing targeting and attribution. At the same time AI buyer bot technology is in development and coming in the next 3 years changing marketing forever. If managed correctly companies can kill two birds with one stone.

This session will cover the evolution of the third party cookie, best practices 1st, 2nd, and third party cookie solutions, and what companies need to do to prepare for the AI future. Key topics will include ID resolution, the integrated MarTech/AdTech Stack, Personalization & Privacy, and CX that helps companies grow more quickly.

We will discuss:

The key components, technologies, & dynamics of future personalization
Privacy & Personalization requirements companies must enable and support
Understanding important data requirements for AI being built today

View the Recording:

By submitting my contact information, I confirm that I have read and agree to the Simpler Media Group, Inc.'s privacy policy, which explains how my personal data is collected, processed and shared.

Webinar On-Demand Sponsored By

Twilio Segment is the #1 Customer Data Platform (CDP) in worldwide market share, helping to solve some of the most challenging problems companies face today: breaking down data silos, ensuring compliance with shifting privacy regulations, getting a complete view of the customer, and powering advanced digital initiatives like real-time personalization. Twilio Segment has been battle tested by over 25,000 customers who need a data infrastructure that’s scalable, fault tolerant, and able to transform collected data into the right format.
Learn more at www.segment.com and follow @segment on Twitter and @Segment on LinkedIn.