The Role of the Customer Data Platform in Personalization Strategy
Learn how a CDP can generate real ROI
Today, due to challenging global economic conditions, budgets are tight and resources are shrinking. Marketers can’t afford to cast too wide a net with inefficient programs. This is making personalization more important than ever to brands who need to differentiate themselves from competitors and deliver the valuable experiences their customers are demanding.
By deploying a Customer Data Platform (CDP), brands can now deliver real-time personalized experiences, increasing repeat customers and driving more revenue across a customer’s lifecycle.
Please join CMSWire contributor Brian Carlson and Twilio Segment as they look at how CDPs can deliver the personalized experiences your customers have come to expect.
Topics include:
- How leveraging a CDP for personalization results in ROI
- Future-proofing personalization efforts with first-party data
- Keeping high-value customers engaged between purchases
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Webinar On-Demand Sponsored By
Twilio Segment is the #1 Customer Data Platform (CDP) in worldwide market share, helping to solve some of the most challenging problems
companies face today: breaking down data silos, ensuring compliance with shifting privacy regulations, getting a complete view of the customer, and powering advanced digital initiatives like real-time personalization.
Twilio Segment has been battle tested by over 25,000 customers who need a data infrastructure that’s scalable, fault tolerant, and able to transform collected data into the right format. Learn more at www.segment.com