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An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications

Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers // Live Thursday, March 30 at 11am PT / 2pm ET

An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications

While email and SMS are the most used outbound communication channels today, phone calls are considered the most important channel for high-value, time-sensitive communications.

Communicating through a variety of channels is essential for organizations to meet customer service and business goals. However, a myriad of challenges exist in connecting to customers, including the threat of fraud, SPAM mis-tagging, inaccurate contact data, call spoofing, and misaligned contact strategies.

Join Jonjie Sena, Vice President of Product Marketing, TruContact Solutions at TransUnion, and Kate Leggett, Vice President and Principal Analyst at Forrester, for this webinar and learn about the Neustar-commissioned Forrester Consulting study: "An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications".

Jonjie and Kate will review the research findings, and discuss challenges and solutions for contact centers including:

  • Increasing right-party contacts
  • Enhancing the customer experience
  • The need for a compliant, multi-channel outbound communications approach
  • The demand for increased phone behavior intelligence for improved customer contactability
  • Contact insights to meet the expectations of today’s customers