An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications

Learn from the Neustar-commissioned Forrester Consulting study on challenges and solutions for contact centers

While email and SMS are the most used outbound communication channels today, phone calls are considered the most important channel for high-value, time-sensitive communications.

Communicating through a variety of channels is essential for organizations to meet customer service and business goals. However, a myriad of challenges exist in connecting to customers, including the threat of fraud, SPAM mis-tagging, inaccurate contact data, call spoofing, and misaligned contact strategies.

Join Jonjie Sena, Vice President of Product Marketing, TruContact Solutions at TransUnion, and Kate Leggett, Vice President and Principal Analyst at Forrester, for this webinar and learn about the Neustar-commissioned Forrester Consulting study: "An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications".

Jonjie and Kate will review the research findings, and discuss challenges and solutions for contact centers including:

Increasing right-party contacts
Enhancing the customer experience
The need for a compliant, multi-channel outbound communications approach
The demand for increased phone behavior intelligence for improved customer contactability
Contact insights to meet the expectations of today’s customers

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TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably represented in the marketplace. Learn more at www.transunion.com/business