When the Cookie Crumbles: Creating Personal Customer Experiences with First-Party Data
Personalization at scale is the Holy Grail, but it requires good data and the right analytics. Many companies have relied upon third-party data and analysis tools which are now under increased privacy regulations. So what's the solution? Putting your owned data at the heart of your personalization efforts.
In this live webinar, Darryl Bolduc, Senior Director of Product at Acoustic and marketing consultant, Erika Heald will share what it takes to fuel personalization using first-party data to create value from the first customer interaction to the last one.
You will gain an understanding of the foundational elements for creating personalized customer experiences, including:
- Which personalization elements deliver the most value
- What owned data and analytics are required to fuel this kind of personalization
- How to get the most value from the first customer interaction to the last
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Acoustic helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences. The Acoustic portfolio of products helps businesses across industries to grow customer lifetime value with award-winning technology and unbeatable client success teams. Learn more at acoustic.com.