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When the Cookie Crumbles: Creating Personal Customer Experiences with First-Party Data


When the Cookie Crumbles: Creating Personal Customer Experiences with First-Party Data

Personalization at scale is the Holy Grail, but it requires good data and the right analytics. Many companies have relied upon third-party data and analysis tools which are now under increased privacy regulations. So what's the solution? Putting your owned data at the heart of your personalization efforts.

In this live webinar, Darryl Bolduc, Senior Director of Product at Acoustic and marketing consultant, Erika Heald will share what it takes to fuel personalization using first-party data to create value from the first customer interaction to the last one.

You will gain an understanding of the foundational elements for creating personalized customer experiences, including:

  • Which personalization elements deliver the most value
  • What owned data and analytics are required to fuel this kind of personalization
  • How to get the most value from the first customer interaction to the last