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How to Improve Customer Retention and Lower Costs with Better Data

Learn how a CDP helps build a complete view of your customers and reduces costs  

How to Improve Customer Retention and Lower Costs with Better Data

As the world shifts into more challenging economic headwinds in the coming year, brands are tightening their belts and getting smarter about how they market and sell.

It is during these cyclical downturns that more efficient growth and better cost savings become top priorities for all businesses. With customer acquisition getting more and more costly, brands are shifting focus to both retaining existing customers, and improving life-time value (LTV) for their most valuable customers.

By deploying a customer data platform (CDP), brands can now market against a single customer profile across all customer touchpoints, allowing them to create real-time personalized experiences, improving customer retention and improving LTV.

Please join CMSWire contributor Brian Carlson and Kim Castings with Twilio Segment as they look at how CDPs can improve customer retention and increase revenue.

This webinar will cover:

  • The trends impacting rising customer acquisition costs and customer retention
  • The importance of first-party data for modern marketing
  • Improving customer LTV and retention with a CDP