Beyond Statistics: How to Prepare for the Future of Marketing in Turbulent Times
In an unpredictable world, the one predictable thing is uncertainty. It is important for your organization to prepare to expect the unexpected.
This session will help you understand how to share your marketing organization to coordinate with other functional groups, leverage data and understand when your data may be lying to you.
We will also highlight the I.C.C. strategy developed to help marketing organizations respond in a post-pandemic world.
Learning Objectives:
- Learn how to understand when to use statistics and when they may be misleading.
- Understand the I.C.C. strategy to collaborate across functional groups.
- Become inspired to launch your organization to the next level of success.
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Momentive is an agile experience management company built for what’s next. We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results. Our AI-powered platform is built with a purposeful balance of humanity and technology, weaving together over 20 years of experience with data derived from billions of real questions and responses. Learn more at www.momentive.ai