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Beyond Statistics: How to Prepare for the Future of Marketing in Turbulent Times


Beyond Statistics: How to Prepare for the Future of Marketing in Turbulent Times

In an unpredictable world, the one predictable thing is uncertainty. It is important for your organization to prepare to expect the unexpected.

This session will help you understand how to share your marketing organization to coordinate with other functional groups, leverage data and understand when your data may be lying to you.

We will also highlight the I.C.C. strategy developed to help marketing organizations respond in a post-pandemic world.

Learning Objectives:

  • Learn how to understand when to use statistics and when they may be misleading.
  • Understand the I.C.C. strategy to collaborate across functional groups.
  • Become inspired to launch your organization to the next level of success.