How Marketers and Developers Use Tech to Achieve CX Utopia
Build for change to ensure a thriving customer experience
“Composable enterprise,” “digital transformation,” and “hyper personalization” are trending with an essential common denominator — the customer. Every marketing and technology trend aims to make customer experience better while mitigating risk and conserving critical resources and time.
Marketers and developers face the challenge of achieving CX utopia amid constant technological and human changes. The only thing to do? Stay agile and build for the future.
Join this discussion between Acquia's top marketing and IT experts as they cover:
- The responsibility overlap between developers and marketers
- How technology can unify both developers and marketers for the common good of CX
- How to enable customer self-discovery with unwavering CX
- Considerations for enterprises as they build for change
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Acquia empowers thousands of the world’s most ambitious brands to create digital customer experiences. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at www.acquia.com