A Holistic Approach to Accelerating Adoption
Racing to modernize your commerce to support changing customers
Modernization efforts present a challenge for any organization, but successful adoption of new technologies and ways of working both provide a competitive advantage and set companies up for sustained success.
There are a variety of tactics you can employ to expedite your customers’ transitions to new tools and solutions. But to implement enduring change, you need to develop a comprehensive adoption strategy that aligns everyone involved while also addressing the unique needs of different customer groups. This means embracing the ambiguity inherent in modernization efforts, creating a shared vision of the future, and engaging your customers’ hands, heads, and hearts.
Join Matthew Schaeffer, Senior Manager, Data and Content Operations at REI and Abisola Adeyemo, Product Marketing Manager at Elastic Path to learn:
- Tactics to drive adoption of new tools & systems
- How a more holistic approach to adoption can lead to lasting change
- Ways to understand—and overcome—resistance to change
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