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The Role of Content in Customer Satisfaction

Understand how to address the key content challenges affecting customer satisfaction in B2B organizations today // Live Thursday, September 22 at 11am PT / 2pm ET

The Role of Content in Customer Satisfaction

Content plays a vital role in the customer lifecycle, from informing and educating customers to carrying through the brand promise and improving the customer experience.

According to Forrester’s 2022 Global Marketing Survey, high growth companies ranked improving customer retention by enhancing post sale engagement as their #2 focus area during the next year – yet only 10% of B2B organizations cite advanced content operations skills or readiness to address this focus.

Attend this webinar with Forrester analyst Lisa Gately to learn:

  • Key content challenges affecting B2B organizations today
  • Critical capabilities you need to drive customer engagement and satisfaction
  • Best practices for improving efficiencies and how this directly supports meeting and exceeding customers’ content needs