The Role of Content in Customer Satisfaction
Understand how to address the key content challenges affecting customer satisfaction in B2B organizations today // Live Thursday, September 22 at 11am PT / 2pm ET
Content plays a vital role in the customer lifecycle, from informing and educating customers to carrying through the brand promise and improving the customer experience.
According to Forrester’s 2022 Global Marketing Survey, high growth companies ranked improving customer retention by enhancing post sale engagement as their #2 focus area during the next year – yet only 10% of B2B organizations cite advanced content operations skills or readiness to address this focus.
Attend this webinar with Forrester analyst Lisa Gately to learn:
- Key content challenges affecting B2B organizations today
- Critical capabilities you need to drive customer engagement and satisfaction
- Best practices for improving efficiencies and how this directly supports meeting and exceeding customers’ content needs
Register Here:
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Webinar Sponsored By
Quark has been a pioneer in desktop publishing, digital publishing and content automation since 1981.
Today, customers rely on us for closed-loop content lifecycle management so they can meet their desired goals – whether that’s entertaining subscribers with a digital magazine, educating employees through standard operating procedures, or furnishing regulators with documents to
demonstrate compliance.
Quark.
Brilliant content that works.
Learn more at quark.com