Improve Customer Experience With a 360-degree View of Product Content
Use DAM and PIM to Breakdown Content Silos // Live Wednesday, September 7 at 11am PT / 2pm ET
Consumers feel most confident in their purchasing decisions when they have access to various types of product content — both emotionally-driven visual assets as well as objective information.
Delivering this kind of experience requires the right integrated tools.
In this live, hour-long webinar, Jake Athey, VP, Marketing and Sales at Acquia, discusses how businesses that are able to break down technology silos and create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays and more.
By the end of our webinar, you’ll learn:
- How to use a combined approach to digital asset management (DAM) and product information management (PIM) to create a 360-degree view of product content
- How to efficiently distribute product content to the right channels and audiences
- How maturity models can help you chart your path towards being a highly-effective content operation