Improve Customer Experience With a 360-degree View of Product Content
Use DAM and PIM to Breakdown Content Silos // Live Wednesday, September 7 at 11am PT / 2pm ET
Consumers feel most confident in their purchasing decisions when they have access to various types of product content — both emotionally-driven visual assets as well as objective information.
Delivering this kind of experience requires the right integrated tools.
In this live, hour-long webinar, Jake Athey, VP, Marketing and Sales at Acquia, discusses how businesses that are able to break down technology silos and create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays and more.
By the end of our webinar, you’ll learn:
- How to use a combined approach to digital asset management (DAM) and product information management (PIM) to create a 360-degree view of product content
- How to efficiently distribute product content to the right channels and audiences
- How maturity models can help you chart your path towards being a highly-effective content operation
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Webinar Sponsored By
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at www.acquia.com