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The Future of Marketing in Privacy-Safe Environments

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The Future of Marketing in Privacy-Safe Environments

Online marketers are walking a tightrope of consumer perceptions and government regulations as they strive to deliver personalized advertising. Protecting first-party data is extremely important, and while we need to meet changing customer expectations, we also need to effectively deliver and measure brand experiences.

In this webinar, Derek Baker, Principal, Marketing Transformation at PwC, will take a deep dive into new and emerging technologies that can help marketers find their equilibrium so they can continue targeting digital ads while maintaining privacy protections.

This webinar will cover:

  • The outlook on digital advertising and privacy concerns
  • An understanding of what a data clean room is and their limitations
  • The steps for delivering personalized advertising experiences in a compliant way