How Mixed Media Modeling Can Unlock Significant Value

Stop wasting money and start gleaning insights // Live Tuesday, August 16 at 9am PT / 12pm ET

How Mixed Media Modeling Can Unlock Significant Value

Advertising is in the middle of a fundamental transformation – there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. Media effectiveness has never been more at risk, and many brands are wasting money on outdated models within the media spend landscape - and are looking for a way out.

Beyond simply collecting high level performance data, brands should build adopt mixed media modeling to glean better insights. Join this live, hour-long webinar with Derek Baker, Principal, Marketing Transformation at PwC to learn about the core actions you can take to bring this model to life.

In this webinar you'll learn:

  • How mixed media modeling helps navigate the complexities of a changing media ecosystem
  • What it will take for CMOs to have the information they need to make flash decisions about digital ad spend
  • You don’t have to be a data scientist to take control of your campaigns