"As You Wish" The Coming Age of Personalization
New rules of the game for developing deep customer relationships // Live Tuesday, August 2 at 11am PT / 2pm ET
New technologies are raising the stakes for personalization and customer relevance. At a time when many companies are still not practicing the basics, best practices today are about effectively managing data on customer data.
But personalization is evolving quickly and leveraging behavioral data will soon be the only ticket for admission as companies begin to dialog with customers in real time about their perceptions, product and service preferences, and consumption processes.
Proven technologies that enable x-media customer journey orchestration, deep learning AI, and natural language processing (NPL) will enable companies to dialog with prospects and customers in real time. You don't need to guess what customers want you just need to ask.
In this live, hour-long webinar Vernon Tirey, Principal at CDPi Advisors, will talk about the basic personalization building blocks required today and in the future, how CDPs support and enable critical customer data, and how companies can systematically build out x-channel and customer listening capabilities to support best practices personalization today and in the future.
In this webinar you'll learn:
- The key components, tecnologies, & dynamics of future personalization
- Personalization requirements your CDP must enable and support
- Your Road Map for best practices personalization over the next 5 years
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