Omnichannel Personalized Experiences: 3 Components of a Winning eCommerce Platform
While brands know that customers increasingly expect more personalized experiences across all channels and devices, delivering on that promise is not without its challenges.
This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices.
This webinar will cover three primary areas:
- Understanding the importance of a first-party data strategy and how it impacts the buyer's journey
- Understanding how personalized content, offers, and actions can increase critical metrics such as revenue per session and customer lifetime value
- Understanding ways to measure and optimize your e-commerce efforts to continuously improve your results
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Webinar On-Demand Sponsored By
Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. Learn more at www.adobe.com.