The Evolution of the CDP
From data management to activation to orchestration
The consumer landscape has changed radically over the past few years, and the customer data platform market has evolved to meet those demands.
Not only do CDPs (customer data platforms) make the 360 customer view a reality, they are moving beyond the marketing department as the rest of the business sees value in what a CDP can offer.
Today, CDPs do more than just data ingestion and integration. Enterprise-grade CDPs provide advanced marketing capabilities like predictive segment activation and lifecycle orchestration.
Join this live, one-hour session with Brian Carlson, Founder of RoC Consulting & Zack Wenthe, Senior Technical Product Marketing Manager for Treasure Data, for a unique view on the evolution of CDPs.
Tuesday, May 17 at 11am PT / 2pm ET
In this webinar you’ll learn:
- A brief history of the CDP, state of the market, and how it grew from data management to much more.
- How the CDP is moving beyond marketing into the rest of the business.
- How CDPs can help make your tech stack future-ready for unpredictable consumer and market dynamics.