Develop Your Content Personalization Super Powers
Bring the power of content and data together
Personalization remains a holy grail for marketers but customer expectations for more relevant experiences are growing faster than brands’ ability to meet them. Let's unpack the foundational elements of a successful content personalization program with a focus on the people, process and technologies required for success.
In this live, hour-long webinar Julia Gebhart, Manager, Product Marketing at Sitecore and Jeff Cram, SVP, Concentrix Catalyst share examples from how leading brands are better connecting their data to drive differentiated experiences in the moments that matter. We’ll look at some of the common pitfalls for marketers and some of the key trends shaping the next generation of personalization programs.
In this webinar on-demand you’ll learn:
- How to scale content operations
- How to develop an outcome focused personalization program
- The foundational elements for a successful personalization program