Data and Competitive Advantage with Chee Chew

How are data-driven organizations leveraging customer data to deliver modern, privacy-compliant customer experiences?

In this hour-long fireside chat between Michael Katz, CEO of mParticle and Chee Chew, CPO of mParticle, Chew shares his learnings from working with data-centric businesses like Amazon. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved personalization. All B2C companies will be able to personalize at scale, a capability only the Amazon’s of the world have today.”

In this webinar on-demand you’ll learn:

• The progression of data from afterthought to strategic asset
• The evolution of customer data maturity and what it takes to succeed
• The opportunities for customer data in and beyond marketing