Personalization of the Future

In today’s increasingly competitive and unpredictable marketplace, delivering contextually personalized customer experiences is no longer a “nice to have,” but a basic requirement your customers have come to expect.

Customers today are gravitating toward brands that feel like they listen to them, understand them and pay attention to their specific wants and needs. That’s where personalization comes in. It’s a way for brands to contextualize the messages, offers, and experiences they deliver, according to each visitor’s unique profile.

Today, personalization requires a far more robust and strategic approach than before, and is essential to remaining competitive in a crowded and increasingly digitally-savvy marketplace. Effective dynamic personalization can help increase engagement, improve satisfaction and drive KPIs by delivering hyper-relevant and personalized content in real time.

Please join this live, hour-long webinar with CMSWire contributor Brian Carlson and Sitecore’s John Massie as they look at the direction personalization will be taking.

In this webinar on-demand you’ll learn:

• Best practices for effective personalization
• How companies can leverage technology, like the customer data platform, to create dynamic personalization experience
• How personalization can improve the performance of campaigns, and improve customer satisfaction