Challenging Convention – Personalizing Client Experience with a Tight Budget

Businesses continue to invest heavily in digital efforts due to changing customer preferences and shifts in demographics. Competition intensifies as new technology emerges. However, staying on the cutting edge and ahead of the pack requires massive spending – a luxury not all organizations have.

Fifth Third Bank had to get creative to stay competitive with the biggest banks in America. In addition to the money invested towards digital transformation, Fifth Third Bank leveraged its best asset – its people – plus their redesigned Voice of the Customer (VoC) program to deliver highly personalized services to improve the client experience.

Join this live, 45-minute webinar with Matt Kearns (VP, Head of Voice of the Client) and Scott Zunic (Director, Financial Services Account Management at Concentrix) as they share the changes made to their VoC strategy to create differentiated experiences for Fifth Third Bank’s Wholesale Banking and Wealth and Asset Management clients. You’ll get an insider look at the blueprint executed by Fifth Third Bank – how they enlisted their talent, leveraged client feedback and embraced innovation simultaneously to get the most bang for their buck.

In this webinar on-demand you will:

• Get an insider look at the strategic blueprint to redesign a VoC program
• Learn how Fifth Third highly personalized their services to improve CX
• Gain insights on incorporating innovation while on a tight budget