Practical Tips on Preparing a Content Library for Modular Content
Exceed customer expectations & prepare your content to deliver personalized brand experiences at scale
In a world where personalized content experiences drive brand success and content flexibility/agility is key, many marketers may wonder if their content repositories are ready for making the move to modular content.
Preparing your content is one thing, making sure your digital asset management (DAM) is ready for this change is another.
In this live, hour-long webinar, Petra Tant, VP Product Management of Aprimo’s Content Cloud, will provide practical suggestions for how to prepare and strengthen your content and your DAM for your brand’s future needs.
In this webinar on-demand you'll learn:
- What impact to expect from working with modular content and tips on how to prepare your DAM
- How to store and manage modular content
- How to improve content traceability for personalized and localized experiences