CDP Success: Avoid the Pitfalls and Deliver Positive Outcomes
Does your company need a customer data platform (CDP)?
In the CDP marketplace there are pretenders and there are contenders but finding the right customer data platform (CDP) for your company is only half the challenge. Many companies implementing CDPs aren’t prepared for success. Which means it often takes a company 2 or 3 tries before a CDP goes live and is delivering business results.
Join us with Vernon Tirey, Principal at CDPI Advisors, and John Massie, Product Manager at Sitecore, for a live, hour-long webinar as we provide a framework for CDP success.
Wednesday, November 3 at 9am PT/ 12pm ET/ 6pm CET
In this webinar you’ll learn:
- The capabilities of a customer data platform (CDP)
- How to get marketers look at their business with a customer perspective.
- How to audit your organization for CDP stack readiness
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This webinar is sponsored by Sitecore.