The Power of Incrementalism and Effective Content Technology

How to steadily improve your digital results

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This webinar is sponsored by Optimizely.

We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes, and concentrate purely on big launches and redesigns. However, truly effective ROI lies in incrementalism — small changes, made over time, with the help of effective content technology, toward an logical overall goal.

Join CMSWire and Deane Barker, Senior Director of Content Management Strategy at Optimizely for this live, hour-live webinar. Deane will discuss how we got to this point in the industry and what we can do about it, both from a human and managerial perspective and from a technology perspective.


Wednesday, August 4 at 11am PT/ 2pm ET/ 8pm CET

In this webinar you’ll learn how to:

  • Avoid unrealistic expectations for your web project
  • Plan and execute new features over time
  • Use content technology to incrementally increase the value of your web property