Getting Up to Date on CDPs
How martech professionals can future-proof their organizations
2020 saw massive changes in the market as consumers accelerated their digital interactions with brands. These interactions (already well underway before the pandemic) have created enormous amounts of data across multiple channels. A few years back, in reaction to this plethora of disparate data, the customer data platform (CDP) was born. But times have changed in just a few short months and what a CDP needs to accomplish for organizations has evolved to match shifting demands.
The CDP of 2021 is shaping up to look quite different than the CDP of 2019. A short time ago a CDP was only expected to ingest, integrate and deliver data. Today’s more advanced CDPs provide the ability to activate and integrate customer data. With more user-friendly interfaces and the ability to leverage AL/ML, a future-proofed CDP is one that will be able to manage, activate and orchestrate customer data for measurable success, becoming a core component of any business's martech stack.
Join CMSWire contributor Brian Carlson and Tom Treanor, chief marketing officer for Treasure Data as they discuss how the CDP market has evolved and how CDPs have changed to meet demand.
In this webinar on-demand you’ll learn: