Webinar On-Demand

Activate Customer Data More Effectively with a SmartHub CDP

Using AI to leverage data for personalized experiences

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This webinar is sponsored by Blueshift.

The acceleration of consumers engaging with brands through digital channels due to the pandemic increased the volume and velocity of customer data. Forward-looking businesses will be thinking about how to leverage that data for business benefits while managing customer privacy at the same time.

With a customer data platform (CDP) equipped with smart tools like AI and full journey orchestration, marketers can deliver omnichannel personalized experiences to customers and prospects that drive measurable results for the business, improving loyalty and retention.

Join CMSWire contributor Brian Carlson and Josh Francia, Chief Growth Officer at Blueshift as they examine the benefits of deploying a SmartHub CDP in order to manage, activate and orchestrate customer data globally and safely.

In this webinar on-demand you’ll learn how to:

  • Build a loyal customer base and turn customers into advocates
  • Create continuous customer engagement for recurring revenue
  • Manage privacy and compliance for data across all sources