Why Now’s the Time to Reinvent Your Customer Experience

How retailers can tap into the “fresh start” effect

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Resistance to change is part of human nature. We find security and safety in the familiar. So suggesting businesses reinvent their online experiences at a time of upheaval may seem counterintuitive. But reinvention is not only advisable, it’s imperative.

2020 has flipped life upside down for all of us. But inflection points like this open up a rare window for change. Customers are more open to trying new things and your business should be open to experimentation too.

Join Siobhan Fagan, managing editor of CMSWire, with Annette Franz, CEO and founder of CX Journey and Katrina Taylor, head of user experience at Armoire, for a live, 45-minute webinar as they share first-hand accounts of how organizations are reinventing their online experiences to replace the physical experience of shopping to create connections, community and more.


Tuesday, December 8 at 11am PT/2pm ET/ 8pm CET

This webinar will cover:

  • Why now is the time to experiment and test
  • How to ensure customer needs are at the center of your reinvention .
  • How to innovate quickly through customer co-creation.