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This webinar is sponsored by Reltio.
We're all looking for the marketing "Holy Grail," a holistic customer view. The path to achieving that is filled with customer data, the life blood of any customer experience design work. Listening to customers, researching and developing personas, and mapping customer journeys are all essential, and getting these steps right enables a more-robust analysis of customer interactions and touchpoints making up that holistic view.
Join CMSWire, Jakki Geiger, CMO at Reltio, and Annette Franz, CEO and Founder of CX Journey Inc., for an hour-long webinar where they’ll discuss not only journey mapping and how maps inform your customer experience strategy but also how incorporating data into the maps brings them to life and allows you to design an experience that meets customers' needs and expectations.
This webinar on-demand covers:
- Why data is important in the journey mapping process
- What types of data should be included
- At what points in the journey is this data impactful
- How do you link the data with your journey maps
