Data Enhancement and the Evolution of Marketing Data Platforms
Efficiently find, acquire & retain your most valuable customers
While digital transformation and marketing technology continue to evolve, the continued focus for brands is on the customer experience. Since consumers are in the driver seat, it’s imperative for brand marketers to deliver personalized, relevant experiences on the right channels. Actionable insights from rich customer data is the key to efficiently find, acquire and retain your most valuable customers.
To achieve these goals, brands need to get three things right:
Join CMSWire and long-time marketing strategists from Acxiom and Arm Treasure Data for a live, hour-long webinar as they share their perspectives on the future of data management platforms (DMPs) and effective personalization.
Wednesday, July 22 at 10am PT/ 1pm ET/ 7pm CET
This webinar will cover: