Empathy is Your Marketing Superpower

12 realities of leadership in the customer experience era

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 This webinar is sponsored by Adobe.

In this do-everything-from-home world, technology is even more prevalent in consumers’ lives today than ever before. But the customer experience is human; technology only supports and facilitates the experience. Customer experience is very much human to human, and the more technologically-advanced brands become, the more customers crave human interaction.

What does that mean for marketing leaders? It means that they need to put customers at the center of their strategies, what their teams do and how they support their teams. They need to be more human. It means that they need to make empathy one of their superpowers.

Join CMSWire, Dave Rigotti, Head of Commercial ABM, Adobe Experience Cloud, and Annette Franz, CEO and Founder of CX Journey Inc., for a live, hour-long webinar on how empathy must be at the core of what all marketing leaders do — from communications to advertising to product design.


Tuesday, May 19 at 10am PT/ 1pm ET/ 7pm CET

In this webinar, you will learn:

  • How CMO and marketing leader roles have evolved beyond the four Ps to human engagement and empathy
  • Why empathy is important and how they can use it build lasting relationships
  • The 12 realities of marketing in the era of customer experience