Improve Visibility and Performance Across Your Digital Channels

Learn the latest digital marketing trends and make the right strategic investments to have a holistic view of your customer.

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 This webinar is sponsored by Glassbox.

Organizations are looking to compile a single customer view across their digital channels so they can improve customer experience, improve operational efficiency, reduce costs while improving customer retention. In this talk, we will look at the latest trends and tips compiled from some of the industries top thought leaders.

Let’s start with some numbers:

  • Close to 4 Billion people which is more than half the world now has internet access. A US adult spends on average more than 6 hours a day on a digital medium.
  • More than 53% of Advertising spend is on digital ads which was ~$130B in 2019.
  • 90% of users prefer a brand that has a personalized experience. 3 out of 4 users are willing to share their data to receive a more personalized experience.
  • Digitally mature companies are 23% more profitable than their less mature peers.

Join CMSWire, Glassbox and Ajay Sampat, Senior Engineering Manager, Growth at Lyft for a live, hour-long webinar to discover the right strategy of people, product and processes can be a key differentiator for your business's success.

This webinar on-demand covers:

  • Digital marketing trends & technologies
  • Importance of capturing a holistic customer view
  • How to balance your investments across channels and strategies to maximize ROI