Webinar On-Demand

Getting Ready for a CDP

Best practices to selecting and implementing the right CDP

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 This webinar series sponsored by ActionIQ and Arm Treasure Data.

You've decided a customer data platform (CDP) is the right solution for your organization—allowing you to fully understand your customers and deliver highly personalized experiences across all devices and platforms. But now how do you pick the right CDP and prepare the organization for a successful implementation?

Join CMSWire for this hour-long, live webinar with James Meyers, Marketing Technology Strategist at ActionIQ (formerly Gartner) and CMSWire contributor Brian Carlson as we explore tips and best practices for organizations to follow before they start a CDP implementation.

This webinar on-demand covers:

  • How to evaluate different CDP vendors based on your unique requirements
  • Best practices to prepare the organization for a successful implementation—including stakeholder buy-in, process definition, and data preparation
  • Considerations for planning beyond the initial implementation and setting a roadmap for continued CDP success and ROI

This is part two of a three part, CDP-focused webinar series.