Webinar On-Demand

How Dell Drives Digital Commerce with Analytics and Optimization

Improve customer experience through better use of data and testing

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 This webinar is sponsored by Clicktale.

Vab Dwivedi

Organizations are collecting more data than ever but few are successfully doing what’s necessary to make that data actionable and drive the business forward. Dell is one of those companies getting it done.

Learn how Dell drives growth through data, analytics and experimentation, while focusing on delivering personalized digital experiences.

Join CMSWire, Clicktale and Vab Dwivedi, leader of Dell’s digital commerce organization, for a lve, hour-long webinar as Vab shares how he is working with global leaders within Dell to drive significant change through smarter, customer-centric decision making.

This webinar on-demand covers:

  • Dell’s approach to better understanding how users are navigating digital properties interacting with the brand
  • Why powerful visualizations are helping to connect global stakeholders
  • How the team is driving efficiency and better decision-making
  • The importance of data integration – linking customer behavior to financial performance