Improve Your Competitive Playbook with Sales Enablement
How to build a strong foundation to support your sales strategy
Every organization in the world has competition; it’s what drives us to work harder, day in and day out. The best way to combat competition is to be prepared with every possible piece of information about your competitors – and be able to create and access that information efficiently. Marketing needs to be able to get competitive information into Sales’ hands quickly, and Sales needs to know how to find that information quickly.
Enter sales enablement. If you want to build the perfect competitive toolkit—and make the competition obsolete during the sales cycle—you need to have a strong foundation to support that strategy. Sales enablement platforms allow you to quickly create competitive resources and make them easy to access.
Join CMSWire, Jonathan Hinz, Director of Product Marketing & Sales Enablement at Seismic, and Alex McDonnell, Market Intelligence Manager at D2L, for a live, hour-long webinar with real-life experts on how they build their competitive toolkit and what you should have in your own.
This webinar on-demand covers:
- Ways to remove competition from the consideration set faster
- Strategies for maintaining margin and price in a competitive environment
- Tactics for uniquely positioning differentiators
- How to position sellers to break through competitive barriers