Transform from Brand-Centric to Customer-Centric Marketing
How to achieve true one-to-one marketing
Are you frustrated by disconnected teams, channels and legacy tools that haven’t delivered on your customers’ increasing expectations?
Organizations use plenty of great tech, yet it is increasingly difficult to determine the right message to be delivered to the right individual at just the right time. A reliance on complex rules and segments is generating friction, rather than creating meaningful campaigns. It's time to individually communicate with customers, the way they want, in the channels they prefer.
Join CMSWire and James McDermott, CEO of Lytics, for a live, hour-long webinar to learn how the next generation of marketing technology puts the individual at the center of your approach, eliminates the friction blocking you from achieving true one-to-one marketing, and enables you to focus on strategy, planning and tactics instead of being mired in the execution details.
This webinar on-demand highlights:
- How to control the transformation so it works for your organization
- The process flow your customer data follows in the person-first model
- Use case examples from real-world scenarios