The Dude’s Guide to Analytics

There’s a reason why the Dude continues to abide nearly 20 years since “The Big Lebowski” was released. He had perfect insight, remaining calm and cool in any situation – no matter how challenging. So, how would the Dude and his buddies bring clarity and insights to data? How might he help people in your organization use data to help get to what’s important for digital optimization?

Join DX Summit 2017 speaker Phil Kemelor, MaassMedia partner and VP of Client Services, for a 30-minute webinar with a scholarly interpretation of how the Dude’s wisdom could improve the ways your team uses data to optimize your customers’ digital experience.

We apply “Dudeism” inspiration to:

• Designing and configuring a solid foundation for customer insights reporting
• How and where you can apply customer insights throughout the digital customer journey
• Determine whether you should spend money on multi-channel attribution analysis