Webinar: Empower Marketing Teams with Cohesive DAM

Why Lagunitas Brewing focused on cohesive content for better customer results

Marketing teams assume their content challenges lie squarely in publishing or in generating engagement past the point of publish. Too often, they are neglecting the entire content lifecycle.

Inefficiencies at the creation and management stages of content are often at the root of publishing challenges. Great ideas come from integrated teams, and while collaboration is held up as a golden value in marketing, it can be hard to adopt into real workflows.

Join CMSWire and Creative Traffic Manager at Lagunitas Brewing Company, Katie Barr, and Account Executive at Bynder, Alexandra Marsters, for a one-hour case study of Lagunitas Brewing’s strategy for department-wide and even organization-wide buy-in to centralized content management. Discover how they improved not only their asset management but their branding and customer success.

This webinar on-demand covers:

  • Fragmented vs cohesive content management
  • The importance of usability and high-adoption within a team
  • How Lagunitas keeps its brand strong with content management

 This webinar is sponsored by Bynder.



Watch On-Demand: