Webinar On-Demand: Master Globalized Content Relevancy

An in-depth case study of how Blackboard scaled international operations

Content ManagementServing customers in 100 countries, Blackboard is shaping the future of education, helping millions of people around the world find new ways to learn, connect and advance. As it expanded into new geographic regions, the company’s previous content management system was unable to support its international growth. Advancing the globalization of its corporate web properties and all of its digital communications and campaigns became a top priority. Blackboard had to find a way to support existing customers, bring in new customers and engage and educate all. With more learners relying on digital devices, Blackboard wanted to deliver a mobile experience, consistent with the cutting-edge mobile experiences it delivered through its products.

Join CMSWire and Blackboard’s Jon Gold, Director of Web Strategy & Design, to learn how they went about selecting the right technology and processes to master the complexity of their content management operations, being relevant to their audiences and advancing their global footprint.

This webinar on-demand covers:

  • A case study of Blackboard’s drivers to modernize their web presence
  • How they selected the right technology for their needs
  • Details about how they plan to personalize their new digital experience

 This webinar is sponsored by SDL.



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