Webinar On-Demand: 5 Steps to Map the CX Path in Financial Services

Uncovering the real customer experience journey

How well do you know your customers' path? Today’s customer journey is incredibly complex and varies widely across financial services institutions. That is why it is crucial to understand every step of your customers’ journey. Savvy financial firms are using this knowledge to strategically align people and processes so they are well positioned to deliver optimal customer experience and improve their organization’s CX maturity.

Join CMSWire and Matt Inman, Senior Director of Strategic Consulting at MaritzCX, for a one-hour webinar designed to help you understand why journey mapping matters, how to get started and what results to expect from your efforts. Learn from a case study of a financial institution that used journey mapping to identify key changes they needed to make in order to retain customers.

This webinar on-demand covers:

  • Why and when you should use journey mapping
  • How to develop a customer journey map with clear, illustrative steps
  • Unique approaches to building a journey map based on customers’ needs

 This webinar is sponsored by MaritzCX.



Webinar On-Demand: