Webinar: Key Steps to Adopt a Global Web Strategy

Strategy and implementation lessons for a global web presence

When network specialist Ciena needed to globalize their digital presence in more than 12 languages, they also needed to move away from a cumbersome, expensive content management system. Learn the secrets to their success for making the right strategic, operational and implementation decisions.

Join CMSWire and Ciena's Cory Reed, Director of Digital Marketing, and Meghan Sencabaugh, Sr. Manager of Digital Marketing, as they share strategic best practices, lessons learned and the future of their global web experience.

This webinar on-demand will cover:

  • Creating international websites to increase brand awareness, site traffic and lead generation
  • Moving management of web content management out of IT and into marketing
  • Improving speed of execution of marketing campaigns

 This webinar is sponsored by Clickability.



Watch this webinar on-demand: