Webinar: Build vs. Buy Your Marketing Cloud

Join our marketing strategy roundtable — understand your options.

Marketers are at a crossroads when it comes to digital marketing technology: should they invest in solutions from a proprietary marketing cloud vendor, such as Adobe, IBM, Salesforce or Microsoft, or should they invest in point solutions and use a data layer to connect them.

There are pros and cons to each approach — and the real answer is likely somewhere in between. 

Join CMSWire and Jay Calavas of Tealium for a roundtable with Bill Bruno of Stratigent and Andrew Edwards of Society Consulting about how best to navigate an increasingly complex marketing technology landscape, and how the simple integration of applications and data can create competitive advantage.


Join CMSWire and Tealium Tues, October 14th at 10:00am PT / 1:00pm ET / 17:00 GMT for a one-hour webinar.

This event will cover:

  • Different methods to build your marketing technology stack
  • Why marketing data integration is important for your business
  • Best practices for creating personalized cross-channel interactions

This event is sponsored by Tealium.

Register for this event: